At Style Avia, we, acting as a General Sales Agent of a tour operator or an airline, create marketing strategies as well as help with the development and running of the promotional campaigns.
First of all the company has to understand the ultimate objective of its business expansion along with the so-called midway goals which need to be implemented at a certain point in time and in a certain place. What does it mean? To promote something one has to have a clear picture of what is being promoted or sold (product or service), at what price, to which target audience (category of customers and consumers), and which marketing strategy is to be applied with all respective activities considered. All these aspects are interdependent due to the impact they have upon the further company’s promotional and development strategies.
It is very important to realize that all efforts should be concentrated on direct profit increase which is the main marketing objective while the rest should facilitate the process.
Normally the marketing plan is linked to a financial year to define the marketing strategy execution term (e.g. the profit should be increased by 57% by 2016; or the sales should grow three times by March 2017 etc.), as well as to estimate the sales and marketing dynamics and to have the ability to control the plan fulfillment by all company’s units and subdivisions and make necessary adjustments to reach the goals set.
The successful marketing plan entails the following main points:
Properly defined and realized marketing and promotional tactics affect to a great extent the company's future, its growth and new markets expansion to say nothing of its profitability and success.
Style Avia is ready to share its professional aviation and tourism experience for better goal achievement and mutual profit increase! We are flexible and always open for cooperation! Call us at +38 (044) 249 94 33 or e-mail to info@styleavia.com.ua.
We wish you every success with your business!